A Beginner’s Guide To LinkedIn Marketing

a beginner's guide to linkedin marketing

“Ok, let me think about that.” If I had a quarter for every time I heard my dad tell me that growing up, I’d definitely be driving my dream car right now. The 2015 Ford Mustang, in case you were wondering. Decisions weren’t something taken lightly in my family. Implications had to be weighed and alternatives had to be … [Read more...]

11 Simple Steps to Stories That Sell

Stories that Sell

In my two earlier posts on using stories to enhance your marketing and sales efforts, we explored the psychological and evolutionary reasons that stories resonate with us, and we reviewed a summary of my simple story formula. In this post, we will dive deeper into the story formula to help you gain familiarity with it and learn how to … [Read more...]

8 Ways Every Insurance Agency Needs to Leverage Video Today

8 Ways Every Insurance Agency

It seems every day there's more and more people watching videos online. Whether it's Youtube, Facebook, Twitter or now even Instagram... Internet users can't get enough of video. The numbers around video consumption are incredible. In March of 2014 the average Internet user in America watched over 248 videos.  This means that in … [Read more...]

Social Media Manager vs. CFO – Justifying the Cost of Social Media Campaigns

Social Media Manager vs. CFO

The truth is that today we live in a world that is growing more and more connected by the hour. The fact like this is as it sounds, too big to be neglected and too big to allow any aspect of our lives to remain without its influence. The same goes for the world of marketing, and media. Social media have forever outgrown any other type … [Read more...]

ANR07 – Why Poor Customer Experience is to Blame for Lower Insurance Shopper Conversion Rate

agency nation radio

According JD Power: "...more customers are shopping for a new insurer—39 percent in 2014 compared with 32 percent in 2013—fewer are actually switching." Read the full report here - JD Power 2015 Insurance Shopper Study: More Customers Are Shopping for New Auto Insurance, but Fewer Are Switching In this episode of Agency Nation Radio … [Read more...]

Everything You Need to Know about Local SEO for Insurance Agents {Webinar}

Local seo for Insurance agents

Webinar Title: Everything You Need to Know about Local SEO for Insurance Agents Recording Date: February 26th, 2015 Presenters: Ryan Hanley - Vice President of Marketing - TrustedChoice.com Marty Agather - Vice President of Strategy - TrustedChoice.com The Agency Nation webinar series is brought to you by TrustedChoice.com. … [Read more...]

How to Use Local SEO to Grow Your Business {Infographic}

LocalSEO_Blogheader

The money is in search engine marketing. Today we're going to discuss how to use Local SEO to grow your business. No longer is the default practice for insurance buyers to pick the phone and call their local agent when a problem with their insurance arises. Instead the modern insurance consumer turn to Internet (but essentially … [Read more...]

Personal Brand vs Business Brand: Improving Your Agency Brand on Social Media

improving-your-personal-brand-on-social-media

I just recently went to the theatres to see the new Pixar film, Inside Out. As I was munching on my popcorn, waiting for the iconic Pixar lamp to squeakily hop out and introduce the movie – the typical pre-movie branding – a different visual popped up on the screen. The film’s director, Pete Docter, took about a minute to explain how … [Read more...]

5 Myths About Google Pay-Per-Click Ads Debunked {Webinar Replay}

5 Myths About Google Pay-Per-Click Ads

https://www.youtube.com/watch?v=7GZazESakG0 If you'd like to be notified of future Agency Nation webinars click here to subscribe! Find the slides from this webinar below: 5 Myths About Google Pay-Per-Click Ads Debunked from Agency Nation In this webinar we discussed 5 myths about Google pay-per-click advertising keeping … [Read more...]

8 Lessons Learned After Starting a National e-Agency

8 Lessons Learned After Starting a National e-Agency

I’ve always wanted to own an insurance agency - even as a child. Maybe it was watching my best friend’s father grow his insurance agency that inspired me, or maybe it was building a book of business in the underwriting department at Chubb Insurance in my 20’s. Either way, there was no doubt agency ownership held big … [Read more...]