3 Questions that Must be Answered Before You Begin Facebook Marketing

begin facebook marketing

Let's list off a few realities before you begin Facebook marketing. Facebook marketing is not easy. Using Facebook to market your agency does not guarantee success. You will have to pay (something) to achieve results on Facebook. Facebook marketing is only one aspect of an overall digital marketing strategy. This is most … [Read more...]

Evolving the Mobile Conversation: How to text your clients

Push Notification Screenshot

Evolving the Mobile Conversation Is texting the new email? Remember a few years back when this was a hot button issue… Email providers scrambled to acknowledge the adoption of mobile and refine their mobile platforms. They wanted to answer the above question with a loud “No.” But underneath the texting vs email debate lies … [Read more...]

A Beginner’s Guide To LinkedIn Marketing

a beginner's guide to linkedin marketing

“Ok, let me think about that.” If I had a quarter for every time I heard my dad tell me that growing up, I’d definitely be driving my dream car right now. The 2015 Ford Mustang, in case you were wondering. Decisions weren’t something taken lightly in my family. Implications had to be weighed and alternatives had to be … [Read more...]

11 Simple Steps to Stories That Sell

Stories that Sell

In my two earlier posts on using stories to enhance your marketing and sales efforts, we explored the psychological and evolutionary reasons that stories resonate with us, and we reviewed a summary of my simple story formula. In this post, we will dive deeper into the story formula to help you gain familiarity with it and learn how to … [Read more...]

8 Ways Every Insurance Agency Needs to Leverage Video Today

8 Ways Every Insurance Agency

It seems every day there's more and more people watching videos online. Whether it's Youtube, Facebook, Twitter or now even Instagram... Internet users can't get enough of video. The numbers around video consumption are incredible. In March of 2014 the average Internet user in America watched over 248 videos.  This means that in … [Read more...]

Social Media Manager vs. CFO – Justifying the Cost of Social Media Campaigns

Social Media Manager vs. CFO

The truth is that today we live in a world that is growing more and more connected by the hour. The fact like this is as it sounds, too big to be neglected and too big to allow any aspect of our lives to remain without its influence. The same goes for the world of marketing, and media. Social media have forever outgrown any other type … [Read more...]

ANR07 – Why Poor Customer Experience is to Blame for Lower Insurance Shopper Conversion Rate

agency nation radio

According JD Power: "...more customers are shopping for a new insurer—39 percent in 2014 compared with 32 percent in 2013—fewer are actually switching." Read the full report here - JD Power 2015 Insurance Shopper Study: More Customers Are Shopping for New Auto Insurance, but Fewer Are Switching In this episode of Agency Nation Radio … [Read more...]

Everything You Need to Know about Local SEO for Insurance Agents {Webinar}

Local seo for Insurance agents

Webinar Title: Everything You Need to Know about Local SEO for Insurance Agents Recording Date: February 26th, 2015 Presenters: Ryan Hanley - Vice President of Marketing - TrustedChoice.com Marty Agather - Vice President of Strategy - TrustedChoice.com The Agency Nation webinar series is brought to you by TrustedChoice.com. … [Read more...]

How to Use Local SEO to Grow Your Business {Infographic}

LocalSEO_Blogheader

The money is in search engine marketing. Today we're going to discuss how to use Local SEO to grow your business. No longer is the default practice for insurance buyers to pick the phone and call their local agent when a problem with their insurance arises. Instead the modern insurance consumer turn to Internet (but essentially … [Read more...]

Personal Brand vs Business Brand: Improving Your Agency Brand on Social Media

improving-your-personal-brand-on-social-media

I just recently went to the theatres to see the new Pixar film, Inside Out. As I was munching on my popcorn, waiting for the iconic Pixar lamp to squeakily hop out and introduce the movie – the typical pre-movie branding – a different visual popped up on the screen. The film’s director, Pete Docter, took about a minute to explain how … [Read more...]