3 Quick Ways Insurance Agents Can Boost Organic Reach on Social Media
Have you heard that many people have recently had their Facebook Ads Account shut down? Often it happens without knowing why, and sadly, it’s becoming more and more common.
Social Media Examiner even did an awesome blog post about it recently.
The good news… it is becoming more important to have an ORGANIC REACH PLAN IN PLACE FOR MULTIPLE PLATFORMS, and it’s crazy important to build a community that trusts you as their go to expert.
I know that it can seem overwhelming but, I’ve got your back!
I’m going to share 3 Quick Ways to Boost Your Organic Reach, and Build a Community without Ads!
For some of us, having your ads campaign shut down, can totally destroy your marketing plan. WHICH is why, let’s be honest, it’s crazy to put all of your eggs into the hands of something like an ad platform. So this is going to be advice that spans across all platforms.
Now before we get to the actual ways to boost your organic reach, I have to say this, You have to show up. You should be providing value via a video or blog post at least once a week.
Okay, now that I’ve covered that, here we go.
Step One – GIVE FIRST
As my friend Sandra Yancey says, “Give first, Share always.” Pay attention to the fact that there is a social triangle happening here.
*your ideal client
*the platform that you are playing on.
You always want to make sure that you are thinking of ways to keep the platform happy. What does that mean? Well, it means, you should find ways to keep people on that particular platform longer, engaging more so that the platform’s algorithm gives you more organic reach because you are feeding a platform. You also want to keep your ideal client happy. So provide content that is enjoyable, motivational, educational, content that moves people forward towards something, so they want to come back and consume your content. Be mindful with what you are putting out in the world. If you’re putting out a bunch of negative garbage, while some people might like it, those might not be the people that you actually want to work with.
Step Two – LISTEN AND RESPOND
Paying attention to what you see and hear will help you engage in Facebook groups, LinkedIn Groups, Instagram comments, Twitter posts… and then ENGAGE.
Be a part of the conversation. Go into groups and see what people are asking about, what they need, what their pain points are. Doing this you can see how people respond. Take that information and record it, write it down, use a recorder for notes, whatever you like, so that you can then use it in your content.
People are going to engage when you’re putting out content that ties into what your people actually want, what they’re actually experiencing, which in turn, is going to keep the platform happy, which is then going to give you more organic reach. Boom!
Step Three – ASK FOR WHAT YOU WANT
If you want people to engage with your content, give them a reason to. Ask, them a question so they have a reason to comment, and continue to engage. If you want them to sprinkle your stuff amongst their friends, ask them to do so. At Prepared Performer we use a really cool messenger bot technique, which allows you to automatically get more reach to your stuff, because we’re getting people to engage and we’re getting people to share. Pretty cool right?!
If you start putting These 3 Quick Ways to Boost Your Organic Reach, into place, you will see how they can truly help your business. Continue to introduce yourself to people on different platforms and show your value! It all starts when you Show up!
Yes, it can seem daunting sometimes, especially when you are just starting out in your business and trust me, we all make mistakes, and if you want to make sure you are keeping clear of five common mistakes that can scare clients away, check out this post!
Don’t Forget, if you ever want more support in your business, including putting this magic into place, we are here to help! You can send us a message any time! www.ThePreparedPerformer.com/hi
I can’t wait to help you grow your agency. It is my absolute joy to help you to unlock your inner awesome and elevate it with the magic of live video so that you can gain more visibility, monetize that visibility, and most importantly make a difference in the world.
Molly is a digital strategist who specializes in creating authentic Facebook video content and leveraging Bots to skyrocket sales. After her video reached one million organically, she developed her signature “Go Live And Monetize” GLAM method. She’s been featured in Inc. Magazine and seen speaking at Social Media Marketing World.
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