70 Books We Promise Will Improve Your Insurance Business

by | Oct 4, 2016

“Not all readers are leaders, but all leaders are readers.”

— Harry Truman

Reading is a keystone to improving your insurance business.

But don’t simply take it from me:

  • Bill Gates reads about 50 books per year.
  • Mark Cuban reads more than 3 hours every day.
  • Mark Zuckerberg resolved to read a book every 2 weeks throughout 2015.

Reading can also have a profound impact on your emotional and focus. In a study done by Mindlab International, it was found that reading 6 minutes a day can reduce stress levels by up to 68% and almost immediately slowed heart rate.

When asked about the key to his success, Warren Buffet once replied:

“Read 500 pages like this every day. That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.”

Buffet now devotes close to 80% of his day reading.

That’s why we’ve put together this list of 70 books that are guaranteed to make you smarter, more savvy, and improve your insurance business.


To grow a successful insurance agency, you have to understand the industry inside and out.

The following are several books that range from basic primers on the different types of insurance you can sell to advanced risk management and other important strategies.

  1. Insurance: Concepts & Coverage
  1. So You Want to Be an Insurance Agent Third Edition
  1. The Breakthrough Insurance Agency: How to Multiply Your Income, Time and Fun
  1. Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry
  1. Insurance Commander: How to Sell Property and Casualty Business Insurance
  1. A Practical Guide to Risk Management
  1. The Digital Life Insurance Agent: How to Market Life Insurance Online and Sell Over the Phone


Building your sales skills impacts all areas of life – but sales is especially important in the insurance business.

The following sales books offer timeless strategies for acquiring new clients and growing your agency.

  1. The Challenger Sale: Taking Control of the Customer Conversation
  1. Selling 101: What Every Successful Sales Professional Needs to Know
  1. To Sell Is Human: The Surprising Truth About Moving Others
  1. How I Raised Myself from Failure to Success in Selling
  1. Psychology of Sales : From Average to Rainmaker: Using the power of psychology to increase sales
  1. New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development
  1. Go for No! Yes is the Destination, No is How You Get There
  1. The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
  1. Secrets of Closing the Sale
  1. The Greatest Salesman in the World
  1. Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal


As you scale your agency, the ability to generate leads will be one of the biggest factors in determining how successful you are.

The following books will teach you about how to set your agency apart from competitors, how to target the right people, and how to build your brand.

  1. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
  1. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
  1. Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
  1. Permission Marketing: Turning Strangers into Friends and Friends into Customers
  1. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
  1. Content Warfare: How to Find Your Audience, Tell Your Story and Win the Battle for Attention Online
  1. Influence: The Psychology of Persuasion, Revised Edition


Networking is especially important for insurance agencies, as referrals are often one of the best sources of new clients.

Whether you’re outgoing or shy, these books will help you develop strategies for increasing your network and developing those valuable relationships.

  1. Networking Is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections
  1. Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time
  1. Coffee Lunch Coffee: A Practical Field Guide for Master Networking
  1. Business Networking: How to Build an Awesome Professional Network: Strategies and tactics to meet and build relationships with successful people


To build a successful insurance agency, you have to take an entrepreneurial approach.

These books will teach you the strategies, mindset, and skills required to bootstrap your agency from a few clients to thousands of satisfied customers.

  1. The Personal MBA: Master the Art of Business
  1. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
  1. Zero to One: Notes on Startups, or How to Build the Future
  1. Crush It!: Why NOW Is the Time to Cash In on Your Passion
  1. Live Free or DIY: How to Get More Customers, Increase Profits, and Achieve Work-life Balance


As your agency grows, your leadership skills will become more crucial.

The team you build and the success you create as a group will largely depend on your ability to inspire others to do their best work.

  1. How to Win Friends & Influence People
  1. The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You (10th Anniversary Edition)
  1. Start with Why: How Great Leaders Inspire Everyone to Take Action
  1. The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations
  1. Start with Why: How Great Leaders Inspire Everyone to Take Action
  1. The 5 Levels of Leadership: Proven Steps to Maximize Your Potential
  1. H3 Leadership: Be Humble. Stay Hungry. Always Hustle.
  1. Learning Leadership: The Five Fundamentals of Becoming an Exemplary Leader
  1. Leaders Eat Last: Why Some Teams Pull Together and Others Don’t
  1. Extreme Ownership: How U.S. Navy SEALs Lead and Win
  1. Drive: The Surprising Truth About What Motivates Us


In addition to your ability to lead your agency, you also need to keep it organized and running smoothly.

The following books share the most effective and timeless strategies for business management.

  1. The First-Time Manager
  1. The 27 Challenges Managers Face: Step-by-Step Solutions to (Nearly) All of Your Management Problems
  1. First, Break All The Rules: What the World’s Greatest Managers Do Differently
  1. The New One Minute Manager
  1. The Effective Manager
  1. The Practice of Management


Running an insurance agency can be very demanding, especially during periods of fast growth.

Your ability to manage your time effectively and work efficiently will not only keep you sane, but also help you improve your business.

  1. Getting Things Done: The Art of Stress-Free Productivity
  1. The Productivity Project: Accomplishing More by Managing Your Time, Attention, and Energy
  1. Smarter Faster Better: The Secrets of Being Productive in Life and Business
  1. The Checklist Manifesto: How to Get Things Right
  1. Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time
  1. Essentialism: The Disciplined Pursuit of Less
  1. The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)


Whether a client isn’t pleased with their policy rates, an employee wants to discuss a raise, or you’re dealing with a vendor – negotiation is a natural part of business.

These books will help you come out ahead and create win-win situations.

  1. Getting to Yes: Negotiating Agreement Without Giving In
  1. Never Split the Difference: Negotiating As If Your Life Depended On It
  1. Crucial Conversations Tools for Talking When Stakes Are High, Second Edition
  1. Thinking, Fast and Slow

Personal Development

The more you improve yourself, the more you can improve your insurance business.

The following books will help you develop good habits, get motivated, and become a better version of yourself.

  1. The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
  1. How Successful People Think: Change Your Thinking, Change Your Life
  1. Awaken the Giant Within : How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny!
  1. The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness
  1. You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life
  1. The Compound Effect
  1. Failing Forward: Turning Mistakes into Stepping Stones for Success
  1. Personal Development for Smart People: The Conscious Pursuit of Personal Growth

The Rub

Whether you’re just getting into the insurance business or you’re a veteran – you’re never too old or too smart to learn more and hone your craft.

The books on this will help you improve your insurance business and create a successful future.

Thank you,

Ryan Hanley

P.S. Don’t forget to connect with Agency Nation on Instagram.

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