It shouldn’t be of what you’re good at.
Yesterday was the last day of IAOA’s Innovation 18 (which was pretty insane), today is all about getting home.
I spent most of the week on the road around other insurance agents.
First in Miami for Gary Vaynerchuk’s Agent 2021 conference, then in Phoenix for IAOA’s Innovation 18.
To be honest, I thought for sure a magical insurance epiphany would appear and set my brain on fire.
I was waiting for it.
It had to happen.
There’s no way it couldn’t.
After almost an entire week surrounded by some of the best the industry has to offer, something life changing had to happen…?
But it didn’t.
Instead there was only one thing I kept hearing over and over again.
First, let’s toss out this disclaimer.
If you were at either event, everything beyond this point is not for you.
This is for the 99 percent of the industry that wasn’t and doesn’t know how to do it.
Now, let’s get back to the question at hand.
Why is it so scary?
I’ve been hanging around these parts for most of my insurance career.
In reality, I don’t know any other way.
Really, there’s nothing to be afraid of.
If you are, you’re just concerned with your ability to execute and innovative again. (See what I did there)
That’s the only thing that can happen.
Do you really think someone can do more with what you do?
Even if they can, so what?
Does that also given them mythical powers to destroy your agency’s will to live?
If so, I’ve got nothing for that and we might want to consider alerting some type of authority.
Isn’t there a silly saying like, “the more you give, the more you get.”
There’s definitely a cat poster with that written on it somewhere.
Here’s the catch, If you don’t, that’s what will really be scary.
Not what your proposed competition will do with your slightly above average idea that you’re not even sure will completely work.
The less sharing we have the more dysfunction we get.
This goes for insurance companies and vendors as well.
I’m not talking about underwriting writing secrets or anything blasphemous.
Just something as simple as standardized data to allow us a fair amount of customer experience freedom.
It’s in this freedom that you truly won’t have anything to be scared of.
See you out there and enjoy your Sunday.
On Agency Nation This Week
Marketing Is Never Done (IIYW)
Have You Found Your People (The Giangola Effect)