Understanding Lifecycle Marketing (Plus 3 Tips)

Most agencies are missing opportunities because they devote few resources toward marketing their agency.

Recent Articles

Dwell Time is a Critical Ranking Factor - Stop Ignoring it

Dwell Time is a Critical Ranking Factor – Stop Ignoring it

Dwell time gives search engines a first hand account of the quality and experience your website provides. Here's how to ... more
The World Needs Agents Now, More Than Ever

The World Needs Agents Now, More Than Ever

2020 has caused millions to lose their job, upended the economy, and inflicted untold emotional damage on many families. But ... more
Is Life Insurance King?

Is Life Insurance King?

As we persist with historically low interest rates, market volatility, and massive federal deficit spending, will one financial asset stand ... more
The Many Benefits of Developing an Online Presence For Your Agency

The Many Benefits of Developing an Online Presence For Your Agency

Establishing an online presence is one of the best investments that you can make ... more
7 Mom Tips To Promote a Better Work Culture

7 Mom Tips To Promote a Better Work Culture

Use your words. Be a good listener. Don't be afraid to try something new. Use these key life lessons and ... more
Selling Telematics: A Little Psychology Goes a Long Way

Selling Telematics: A Little Psychology Goes a Long Way

If agents understand how to incorporate a little psychology it can make the sale easier ... more
Working-from-Home: Infecting People and Organizations in Insurance

Working-from-Home: Infecting People and Organizations in Insurance

The less visible but potentially more serious consequences of the pandemic lie in the mental health and business development within ... more
Palm Trees in Alaska

Palm Trees in Alaska

Hiring new employees is an expensive proposition. Learn how to increase your success rate with these 3 tips ... more
Surround Insurance: Reinventing Insurance For The Next Generation of Consumers

Surround Insurance: Reinventing Insurance For The Next Generation of Consumers

Do you have the right insurance products to win in today’s world? ... more
Now is the Time to Go All in

Now is the Time to Go All in

Your agency has to be fast, efficient and technologically advanced to survive in this new world. There is no more ... more
5 Ways to Break the Marketing Paralysis

5 Ways to Break the Marketing Paralysis

Corporate America has had three reactions to the pandemic with their marketing communications programs. In my book, only one of ... more
How to Map Your Customer Journey

How to Map Your Customer Journey

Rising expectations make it vital to understand customers' needs and proactively meet them. Map your customers' journey to provide a ... more

Get the good stuff

Get regular hits of insurance inspiration delivered to your inbox.