Understanding Lifecycle Marketing (Plus 3 Tips)

Most agencies are missing opportunities because they devote few resources toward marketing their agency.

Recent Articles

The Easy Way to Attract New Customers Through Search Engine Marketing

The Easy Way to Attract New Customers Through Search Engine Marketing [Video]

Search engine marketing is NOT easy... or is it? In this short video we break down the easy way to ... more
Tell Your Story

From Fiction to Fact: How to Tell the Story of Your Business Online [Video]

Confused by what it means to "Tell Your Story?" Don't worry... We break it down in tactics that make sense ... more
customer expectation triangle of death

How to Survive the Customer Expectation Triangle of Death [Video]

If you prioritize customer service over customer experience you're already commodity. Here's how you survive customer expectations. Read to learn ... more
insurance marketing beer or wine

Insurance Marketing: Beer or Wine?

In this article Marty Agather relates insurance marketing to asking dinner guests if they'd prefer beer or wine... as only ... more
Are you wasting money on your website?

Are you wasting money on your website? Ask Google Analytics. [Video]

So, you have a website. Awesome. Do you know why people visit it? Or how many people do? How about ... more
5 Ways to be “Visually” Different than the Agency Down the Street

5 Ways to be “Visually” Different than the Agency Down the Street

How do you set your agency apart? Here are 5 ways to be "visually" different than the agency down the ... more
How to Start a Google Adwords Campaign

How to Start a Google Adwords Campaign

Learn how to start a Google Adwords campaign you can implement yourself. Google Adwords isn't easy, but you can learn ... more
marketing will never work

5 Warning Signs Your Marketing Will Never Work

Is your phone ringing with new prospects? No? Here are 5 warning signs your marketing will never work. Find out ... more
leadership independent insuranc industry

Only Through Leadership Does the Independent Insurance Industry Thrive

Having just attended the Big I National Leadership Conference, here are few of my observations on what this conference means ... more
How To Be A More Personal Brand For Your Audience

How To Be A More Personal Brand For Your Audience

Are you building a personal brand? Your brand is your business and today we learn how to be a more ... more
content marketing focus relationships or leads

Should Content Marketing Focus on Relationships or Leads? [Video]

Should our content marketing focus on relationships or leads? Watch this short video and get the simple, but difficult answer ... more
insurance industry disruption

Insurance Industry Disruption: The New Normal Creates Launch Pad for Disruptors

There is a new normal in the way independent insurance agents do business. This new normal has created a launching ... more

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