5 Ways to Break the Marketing Paralysis

Corporate America has had three reactions to the pandemic with their marketing communications programs. In my book, only one of them is acceptable.

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The Digital Insurer

The Digital Insurer: Adapting to the Modern Insurance Consumer {Report}

Are you a digital insurer? We examine a new report from McKinsey & Company on adapting to the modern insurance ... more
client reviews

More Reviews, More Business: The Power of Social Media Client Reviews {Infographic}

Have you made asking for social media client reviews a habit? Today we look at a new study which suggests ... more
content creation

How to Master Content Curation in Five Easy Steps

Let's make content curation easy. When you’re building a social media presence, it’s important to think of each piece of ... more
facebook insights

The Insurance Agent's Quick Guide to Facebook Insights

It's time to take a deeper look into Facebook Insights, the native Facebook analytics tools. Here is the insurance agents ... more
google compare

The Battle Begins: Google Compare Auto Insurance Launches in California

The Battle Begins: Google Compare Auto Insurance launches in California. Learn how your independent insurance agency can fight back ... more
social media image size

Social Media Image-Sharing Size Guide for 2015 {Infographic}

Today's modern insurance consumer assumes a certain level of professional execution of social media communications. Posting images to social media ... more
new inbound lead

Why Your New Inbound Lead Is a Ticking Time Bomb

That new inbound lead sitting in your email inbox is a ticking time bomb. Every minute you wait to respond ... more
relationship selling

Why Customer Value Hasn’t Changed – Relationship Selling in the Digital World

What our insurance customers value hasn't changed. Today we discuss relationship selling in the digital world. Read it here ... more
online commercial insurance

Online Commercial Insurance: Embers to Conflagration

Small business owners are learning that purchasing personal insurance on-line isn't scary. This is spurring them to purchase commercial policies ... more
less responsive insurance agency

Creating a Less Responsive Insurance Agency Is Unacceptable

At a time when the independent insurance industry is under unprecedented attack, creating a less responsive insurance agency is unacceptable ... more
millennials have begun buying homes

Millennials Are Buying Homes, but Will They Choose Your Agency?

Millennials are buying homes. But the question is, will they choose your agency? Is your agency prepared for the "Mobile ... more
mobile insurance consumer

How to Capture the Mobile Insurance Consumer with Video Marketing

We've reached the mobile tipping point. In this article we learn how to capture the mobile insurance consumer with video ... more

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