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The Essential Elements of a Successful Blog Post

So you’ve had an on again off again relationship with blogging that has been more off than on lately, or ever. That’s probably because you haven’t been able to get it working yet. I’ve read thousands of insurance blog posts and written hundreds myself and the ones that work all do the same thing. This is how you craft effective blog posts that not only get found in search rankings, but also make people want to do business with you.

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Keyword Research and Headline Writing 101

You’ll be surprised at how connected these two steps are in the content creation process. You have to make sure you’re targeting keywords people are search but also need to make compelling. Let’s break down the critically important parts of both.

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Identifying and Refining your Niche

Your digital marketing works so much faster when you get serious about a very specific group of people. It makes it easy for them to find you and you to find them. The only problem is making sure there’s enough to go around. Because there’s nothing worse than being successful with a niche that isn’t profitable.

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