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Are you answering client questions on your website?

This week on Agency Nation Radio we dive into the most consistently successful type of online content insurance agencies can create to grow their business: Answering client questions.

Based on new research from Blue Nile Research, published on Search Engine Land, questions make up 27 percent of all searches done online. Taking it deeper, 38 percent of these question searches start with “How.”

bluenile-searches-question-type

Think about it… What is Google’s ultimate goal? To connect every question with the best possible solution.

By answering client questions over and over, you’ll be positioning your agency in Google search for when local insurance buyers have a question.

See Also: The Most Profitable Type of Content Marketing

When blogging about your insurance agency there is no better place to start than answering client questions. If you want to consistently generate interest, attention and ultimately revenue for your agency, make answering client questions the foundation of your content marketing strategy.

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