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argument for insurance being a commodity

In this episode of Agency Nation Radio, Marty and I give homage to the great Bill Wilson, retiring director of the Virtual University of the Independent Insurance Agents & Brokers of America (IIABA).

We do this, by dissecting one of Bill’s most recent blog posts, titled: The 6 Worst Things to Happen to Insurance in the Last 50 Years.

Specifically, we highlight three of the six “Worst Things:”

  • The ‘insurance is a commodity’ myth.
  • The obsession with data vs. people.
  • Industry disrupters and the resurrection of the ‘death of the insurance agent’ prediction.

Each of these takes a slightly different take on the same idea.

Insurance is a commodity, not just because of insurance, but more importantly because of the people.

Humans decommoditize insurance.

This is an idea we spend a lot of time on.

Here are a few of the resources we mention during the episode:

Thank you,

Ryan Hanley

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