Christian Moore is the founder of REAL insurance Agency in Lexington, KY. Christian started his career as a captive agent before becoming independent and has taken the best of both worlds to create one of the fastest growing insurance agencies in the country.
Before opening the doors to REAL, he spent 9 months developing a cultural strategy. He spent 2 hours on a business plan and then hired people who fit the cultural mission to execute that plan. As a result, he leads a team of people who work hard, laugh together, and genuinely love each other. In an industry known for being stuffy, Christian and his team are on a mission to change the perception of insurance through a culture of authenticity and generosity.