This is actually the best way to understand the difference between an effective Facebook or YouTube video strategy.
This is one of those moments you just have to put your head down and do something a lot longer than you think.
Starts with telling a story very few people hear to help understand insurance and dramatically change the current process.
Takes longer than you think and is riskier than you want, but if you’re lucky to figure it out you’ll have an advantage most can’t overcome.
Believe it or not, insurance hasn’t changed much, what has is the customer’s expectations.
If you do the only thing you show them is how little you care about what really should be important to your client.
It’s easy to dismiss and even easier to want to control, but given the proper freedom personal brands can be very effective in your agency.
Because contrary to the popular (InsurTech) opinion, you provide too sweet of a deal for consumers to pass up.
It all starts by going far beyond the first box or two you tried to check selling insurance and instead develop a real reason they need it.