
John Lapointe is the executive VP for Lapointe Insurance. Through social media marketing and a careful balance of participation in local networking organizations, John has built a virtual network of referral sources within the housing industry in MA, RI, and CT. The strategy has grown monthly new business commissions by over 600% since joining the agency in 2016. His vision is to be an “agent of change” in a 60-year-old family business, to create an agency that embraces change, new ideas, and where people love coming to work. John and his team subscribe to their core values of teamwork, information, growth, doing the right thing, and having fun.
Author: John Lapointe

Inventing a Better Wheel – Driving Sales in the Real Estate Niche
Insurance Agents have leaned on real estate relationships for leads for decades. But shifts in the marketplace are providing an ... more

How to Use Influencer Marketing to Elevate your Agency
In industries like retail, brand marketers pay big money for celebrities and social media stars to advertise their products. But ... more