Author: Liberty Mutual | Safeco

Fostering and Celebrating Diversity in the Independent Agent Channel

Fostering and Celebrating Diversity in the Independent Agent Channel

The future looks diverse and if IAs aren’t targeting diverse markets, they’re missing out on a big piece of the ... more
Practical Ways to Win With Millennial Insurance Consumers

Practical Ways to Win With Millennial Insurance Consumers

Recent studies show that millennials do not fully understand the value of independent agents. Learn what this means for IAs ... more
AFTF's 20 Insurance Leaders to Watch in 2020

AFTF’s 20 Insurance Leaders to Watch in 2020

Liberty Mutual | Safeco is shining a light on 20 insurance leaders who are blazing new trails in the independent ... more
How to Give Customers the Speed and Efficiency They Want

How to Give Customers the Speed and Efficiency They Want

These days, insurance customers expect on-demand communication and service through multiple communication channels. This is especially true of younger customers ... more
How to Build Real Connections Through Social Media

How to Build Real Connections Through Social Media

In the new research report from Liberty Mutual and Safeco’s Agent for the Future, 28 percent of millennials said social ... more
Learn to Engage More Millennial Customers Online

Learn to Engage More Millennial Customers Online

Liberty Mutual and Safeco Insurance recently surveyed 2,800 insurance customers – including 1,600 millennials – to learn how millennials view ... more