There is a big difference between tactical and strategic insurance branding. Join special guests, Peter van Aartrijk and Tony Wessling for conversation…
What Charles Lindbergh’s Transatlantic Flight Teaches Us About the Rise of Chatbots
Today we’re going to have a discussion about the rise of chatbots. But first we need to learn about Charles Lindbergh’s transatlantic flight…
Think You’re Ready to Beat Insurtech Disruptors? Read This To Find Out.
Everyone’s talking about how Insurtech is disrupting our market, but who is talking about how to beat them? Inside you’ll find the #1 way to get ahead.
Insurance Buyer Journey: 5 Reasons Your Website Slams the Door On Prospects
The new insurance buyer journey is real and your website could be the reason your agency isn’t taking advantage. Learn why here…
Why Independent Agents Are Losing The Marketing War
Today, 70% of the buyer’s journey is complete BEFORE the buyer reaches out to you. Here’s how to capitalize on that.
Price-based Marketing: Time for Insurance Marketers to get Back to Basics
Price-based marketing is taking the easy way out. Marketing is one of those jobs that “can’t get no respect,” as Rodney Dangerfield would say…
How to Capitalize on the Inherent Value of Specialization
What I’m suggesting is this: If they won’t consider your agency defined minimum policy, then you don’t pursue the business in the first place.
The Least Expensive Way to Improve Agency Sales
Here at TrustedChoice.com, we’ve got lots of data. But data in and of itself doesn’t get you anywhere. You’ve got to examine…
Insurance Advertising: A Race to the Bottom
Is insurance advertising driving us to a lowest common denominator marketplace? Today we examine the extreme sport of “Free Diving” for the answer.
