Marty has been speaking and writing about the intersection of technology and insurance for over 20 years. His insightful commentary triggers discussion and thought.
Author: Marty Agather
From Tactical to Strategic Insurance Branding with Peter van Aartrijk & Tony Wessling – ANR68
There is a big difference between tactical and strategic insurance branding. Join special guests, Peter van Aartrijk and Tony Wessling ... more
What Charles Lindbergh’s Transatlantic Flight Teaches Us About the Rise of Chatbots
Today we're going to have a discussion about the rise of chatbots. But first we need to learn about Charles ... more
Think You’re Ready to Beat Insurtech Disruptors? Read This To Find Out.
Everyone's talking about how Insurtech is disrupting our market, but who is talking about how to beat them? Inside you'll ... more
Insurance Buyer Journey: 5 Reasons Your Website Slams the Door On Prospects
The new insurance buyer journey is real and your website could be the reason your agency isn't taking advantage. Learn ... more
Why Independent Agents Are Losing The Marketing War
Today, 70% of the buyer's journey is complete BEFORE the buyer reaches out to you. Here's how to capitalize on ... more
Price-based Marketing: Time for Insurance Marketers to get Back to Basics
Price-based marketing is taking the easy way out. Marketing is one of those jobs that "can't get no respect," as ... more
How to Capitalize on the Inherent Value of Specialization
What I'm suggesting is this: If they won't consider your agency defined minimum policy, then you don't pursue the business ... more
The Least Expensive Way to Improve Agency Sales
Here at TrustedChoice.com, we've got lots of data. But data in and of itself doesn't get you anywhere. You've got ... more
Insurance Advertising: A Race to the Bottom
Is insurance advertising driving us to a lowest common denominator marketplace? Today we examine the extreme sport of "Free Diving" ... more
Why Your Voicemail Phone Tree is Telling Clients, “We Don’t Care?”
Your voicemail phone tree just might be telling new prospects and clients, "We don't care." ... more
My Scarlet Letter: 5 Lessons Learned on Customer Experience
This is a story about customer experience and how I got an extended tour of the bowels of Toronto's airport ... more
The 5 Reasons You Hate Change (and what to do about it)
While listening to a podcast the other day, I heard Ray Wang from Constellation Research describe companies who are facing a ... more
