Marty has been speaking and writing about the intersection of technology and insurance for over 20 years. His insightful commentary triggers discussion and thought.
Author: Marty Agather
Digital Marketing Opportunities: Pure Gold or a Burden?
Are you taking advantage of digital marketing opportunities? Are you mining digital gold or pulling up short in the overburden? ... more
Insurance Marketing: Beer or Wine?
In this article Marty Agather relates insurance marketing to asking dinner guests if they'd prefer beer or wine... as only ... more
Insurance Industry Disruption: The New Normal Creates Launch Pad for Disruptors
There is a new normal in the way independent insurance agents do business. This new normal has created a launching ... more
A "Tail" of Customer Experience
This story of customer experience ties our perceptions of the airline industry to the insurance industry and what we can ... more
Fighting Wildfires with Squirt Guns
This is a critical time for our industry. The wildfire is burning. We must put down our squirt guns and ... more
11 Simple Steps to Stories That Sell
How to use the 3-5-3 Formula to create stories that sell. Here are 11 simple steps about stories that sell ... more
The Story Formula: The Simple Approach to Stories That Sell
The secret formula to help you write stories that resonate with your customers and prospects. How to develop stories that ... more
Storytelling: Is Your Marketing Just a Whisper in a Hurricane?
Today we dive into the power of storytelling in marketing. Learn how to make sure your marketing isn't just a ... more
Write More Business: The Insurance Producer Guide
Want to write more business? Here is the ultimate insurance producer guide to write more business for your agency ... more
Real Success: The Future is Bright for Independent Agents
The future is bright for independent agents. Today we discuss the real success happening every day on TrustedChoice.com. Learn whats ... more
The Battle Begins: Google Compare Auto Insurance Launches in California
The Battle Begins: Google Compare Auto Insurance launches in California. Learn how your independent insurance agency can fight back ... more
Online Commercial Insurance: Embers to Conflagration
Small business owners are learning that purchasing personal insurance on-line isn't scary. This is spurring them to purchase commercial policies ... more
