Author: Paul Martin
Is Risk Avoidance Holding Your Agency Back?
The risk avoidance tendencies of our industry are holding us back. The way we connect with consumers today has changed ... more
Why Customer Value Hasn’t Changed – Relationship Selling in the Digital World
What our insurance customers value hasn't changed. Today we discuss relationship selling in the digital world. Read it here ... more
Why the Business of Insurance Still Trumps the Marketing of Insurance
It's easy to let the fast-paced nature of modern business overwhelm. Today we learn why the business of insurance still ... more
Has the Internet Changed Us All? How to Position Your Insurance Agency for the Future
Has the Internet Changed Us All? Today we discuss how to position your insurance agency to capture the future consumer ... more