Author: Paul Martin


Is Risk Avoidance Holding Your Agency Back?

The risk avoidance tendencies of our industry are holding us back. The way we connect with consumers today has changed ... more
relationship selling

Why Customer Value Hasn’t Changed – Relationship Selling in the Digital World

What our insurance customers value hasn't changed. Today we discuss relationship selling in the digital world. Read it here ... more
the business of insurance

Why the Business of Insurance Still Trumps the Marketing of Insurance

It's easy to let the fast-paced nature of modern business overwhelm. Today we learn why the business of insurance still ... more
has the internet changed us all

Has the Internet Changed Us All? How to Position Your Insurance Agency for the Future

Has the Internet Changed Us All? Today we discuss how to position your insurance agency to capture the future consumer ... more