This article started out as an explanation of UX or User Experience, a term that’s become the focal point of web design over the last decade. But the more I’ve thought about it, the more it has become a critique of how the insurance industry views websites. Simply put, the average independent insurance agent sees […]
Google’s secret handbook was leaked and ultimately released. Here’s what you need to know.
The tips and tools you need to make sure your team is successful whether they’re in the office or at home.
Learn how to use content you already have to attract even more of your target audience.
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If I asked you how many leads a month were coming through your website, could you tell me? If you couldn’t tell me, would you know where and how to find that information? Google Analytics can. The 5 minutes it takes to set up lead tracking will save you hours on the back end. Watch […]
Learn how keyword research can drive more traffic by revealing your customers’ needs!
So, you have a website. Awesome. Do you know why people visit it? Or how many people do? How about how many people are dropping out of your quote funnel before hitting the “Submit” button? Or even – what your ROI is? Being able to measure your website is the key to figuring out whether […]
Do you have a website? Perfect. Then, you should have Google Analytics. Why? So you’re not driving blind. A website without analytics is literally like driving to your friend’s house in the dark without headlights. You don’t know where your turns are or which roads have less potholes. Google Analytics shines a light on […]