Author: Peter van Aartrijk

5 Ways to Break the Marketing Paralysis

5 Ways to Break the Marketing Paralysis

Corporate America has had three reactions to the pandemic with their marketing communications programs. In my book, only one of ... more
Agents Aren’t Shy, and That’s Good News for Carriers

Agents Aren’t Shy, and That’s Good News for Carriers

Nearly 2,000 agency staff reported on their carriers' performance and how they are planning for the future in this Channel ... more
Pandemic Fears? Elevate Your ‘Significance’

Pandemic Fears? Elevate Your ‘Significance’

The COVID-19 pandemic brings grief to business owners. But there is hope, which is what you’ll hear in this inspiring ... more
Extreme Agency Makeover

Extreme Agency Makeover

Let's forget about "Shameless," "Breaking Bad" or "Game of Thrones." Peter van Aartrijk has an idea for a new show ... more