Peter van Aartrijk (“R-trike,” as in “bike”) is co-founder of Chromium, a San Francisco-based brand strategy firm with a specialty in financial services.

He started his career as a newspaper reporter, where he learned how to question the status quo. He has worked with insurance carriers, agents, brokers and related organizations – and believes the industry is preparing for major change and wants to help those who seek to innovate and create a modern employee and customer experience.

Peter is co-author of The Powers: 10 Factors for Building an Exponentially More Powerful Brand, available at Amazon and bn.com.