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Of all the reasons big money from the insurance industry continues to flow into digital marketing, customer experience stands out as the highest priority.

As the public perception of personal lines insurance being a commodity spreads, the last bastion of differentiation might just be customer experience. Direct writers and captive insurance companies already understand the power of customer experience.

This is why so much money is spent on branding, systems and consistency across each platform on which they sell insurance.

See Also: Customer Experience: How Free Tool SumoMe Helps You Create a Better Website

Personal lines insurance buyers perceive auto insurance policy to be exactly the same. By providing the highest quality customer experience we set ourselves apart.

This has always been the independent insurance agents value proposition. We’re the “White Glove” treatment.

Digital marketing allows us to communicate with Connected Generation consumers how and where they want to communicate. Providing a customer experience apart from our competition.

Get the whole report here: 3 Key Trends from Financial Services and Insurance Sector Report


How to Spend $100 on Social Media

Nothing is free.

This is especially true in terms of marketing.

That doesn’t mean that your social media marketing efforts have to be expensive. Social media marketing is supposed to help grow your agency, not cripple it spending hard earned dollars on campaigns that don’t yield results.

See Also: The Social Insurance Agency: Nine Reasons You Shouldn’t Hire a Full-time Social Media Marketer

BufferApp, a free social media scheduling tool explains how they’d recommend spending $100 on social media marketing.

Read the whole article here: You Have $100 to Spend on Social Media Marketing. Here is One Way to Spend It.


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