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You have a much better chance for a consistent message to get delivered.
It’s in this message that helps your agency figure who their talking to and where their going to do it.
However it becomes a more challenging task if your brand has to take a back seat to something else.
Giving it the power and freedom to will automatically set you apart.
That’s what I talk about with Peter van Aartrijk as he delivers a mini state of the union on your brand.