Bring Your Brand to Life With Videos

Charles Alexander is the owner of Your Charles Alexander, a video marketing company that provides explainer videos for those who are working in insurance, finance, and people in an advisory role. He is credited for being an expert social media marketer, business developer, and email marketer. Charles is also the Director of the Tennessee Small Business Development Center and works with entrepreneurs to hire competent employees and market their business.

Charles joins Spot On Insurance to share the kind of results you can expect from an effective explainer video. He discusses the difference in attention spans between the Boomer and Millennial generations. He describes the ideal content of a 90-second video as well as the ways you can grab the attention of the audience within the first three seconds. Charles also explains why email marketing is not dead and how newcomers in the industry can benefit from using video.

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