Category: Articles

Platforms: Overused Buzzword? Or Key to the Future?

Platforms: Overused Buzzword? Or Key to the Future?

Platforms have the potential to transform industries. But the word “platform” is thrown around far too often and too loosely ... more
Agents Aren’t Shy, and That’s Good News for Carriers

Agents Aren’t Shy, and That’s Good News for Carriers

Nearly 2,000 agency staff reported on their carriers' performance and how they are planning for the future in this Channel ... more
Fearless Modernization: A Roadmap for the Independent Insurance Agency

Fearless Modernization: A Roadmap for the Independent Insurance Agency

Modernizing your agency isn’t only about maintaining operations in crisis mode; it’s also about positioning your agency for long-term growth ... more
Giving Back: Building Philanthropy into Your Corporate Culture

Giving Back: Building Philanthropy into Your Corporate Culture

Even if philanthropy isn’t one of your corporate priorities, it’s very likely important to your clients, investors, and employees ... more
3 Things We’ve Learned While Rebranding

3 Things We’ve Learned While Rebranding

For those of you who are also considering how to revamp your name to match the vibe of your company, ... more
Ways to Limit Personal Lines Insurance Remarketing

Ways to Limit Personal Lines Insurance Remarketing

Remarketing has a place, but it should be something that as insurance professionals we recommend not something that clients demand ... more
Understanding User Intent - Marketing Beyond Keywords

Understanding User Intent – Marketing Beyond Keywords

As search engines evolve to better serve the user, we’re seeing more of an emphasis being placed on user intent ... more
New Data Needed: Three Questions to Ask Your Insureds Today

New Data Needed: Three Questions to Ask Your Insureds Today

Much of the insured data you’ve worked so hard to gather is simply no longer relevant ... more
The Gateway to the Next Level

The Gateway to the Next Level

In today’s rapidly changing and digitally disrupted world, however, just “getting better” is not enough. I believe that getting to ... more
Marketing to Customers During Tough Times

Marketing to Customers During Tough Times

How do you strike the right balance with marketing and communication during uncertain times? ... more
4 SEO Strategies Agents Should Implement Now

4 SEO Strategies Agents Should Implement Now

Here are four strategies you should implement now whether you're just starting or have had a site for several years ... more
Making Stronger Connections

Making Stronger Connections

Most people value leaders who show an interest in employees beyond their work contributions ... more