Category: Articles

Tracking Keywords to Create a Content Plan Around it

Tracking Keywords to Create a Content Plan Around it

Across our society, commerce moved online at an accelerating pace this year. Insurance was no different ... more
The Rules Still Apply-Steve Richard, Episode 2

The Rules Still Apply-Steve Richard, Episode 2

Kat invites Steve Richard to talk about conviction and being present through multiple sales environments and even modeling that in ... more
How to Sell Insurance Services with LinkedIn Stories

How to Sell Insurance Services with LinkedIn Stories

Learn how to use LinkedIn Stories to sell insurance services ... more
Aartrijk Blog Post: How Do Video/Social Media Work for Insurance Marketing? (Part 1)

Aartrijk Blog Post: How Do Video/Social Media Work for Insurance Marketing? (Part 1)

Independent agency InsureYourCompany.com taps video and social media to connect ... more
The Local SEO Gold Rush Nobody is Talking About

The Local SEO Gold Rush Nobody is Talking About

SEO is getting more competitive, but on the local level, there's an opportunity for you to cash in ... more
How Long Should You Give a New Producer to Validate?

How Long Should You Give a New Producer to Validate?

One of the biggest hiring problems for agencies is producer evaluation. What two things can help you reduce validation time? ... more
The Top 8 Mistakes in Hiring

The Top 8 Mistakes in Hiring

The average cost to hire is estimated at over $4K. When you make one of these hiring mistakes you could ... more
Tell Stories That Connect with Your Customers

Tell Stories That Connect with Your Customers

Define your brand in terms of your customers' stories and values to address the distrust and reputational issues that follow ... more
How to Use Influencer Marketing to Elevate your Agency

How to Use Influencer Marketing to Elevate your Agency

In industries like retail, brand marketers pay big money for celebrities and social media stars to advertise their products. But ... more
The Age of Millennials Is Over. What's Next?

The Age of Millennials Is Over. What’s Next?

They are coming. Curious who they are? Keep reading because you’re about to find out ... more
Diversity and Inclusion: Moving In and Building Up

Diversity and Inclusion: Moving In and Building Up

Many Diversity and Inclusion programs fall short of their goals. Often, the problem is a lack of commitment to the ... more
Scratch It...Submitting to the Process

Scratch It…Submitting to the Process

When you see people on the mountain top, they didn't just fall there. I will walk you through my journey ... more