Category: Articles

Knowing When to Say No

Knowing When to Say No

When we allow ourselves to become stretched too thin, we can't perform at optimal levels. Then it’s time to start ... more
Market Connectivity: Our Take on the Evolving Landscape

Market Connectivity: Our Take on the Evolving Landscape

Both agents and carriers are responsible for fostering a mutually beneficial relationship to create a distinct customer experience ... more
The Struggle with Carrier IT

The Struggle with Carrier IT

Under the guise of complexity, carrier IT is holding the entire industry back. You shouldn’t accept the idea that the ... more
Understanding Lifecycle Marketing (Plus 3 Tips)

Understanding Lifecycle Marketing (Plus 3 Tips)

Most agencies are missing opportunities because they devote few resources toward marketing their agency ... more
What Do Cocoons and High Potential Employees Have in Common?

What Do Cocoons and High Potential Employees Have in Common?

Confusing high performance with high potential can increase your risk in making a mistake when elevating an employee into a ... more
Cheaper Isn't Always Better

Cheaper Isn’t Always Better

How do you combat mass market advertising that continues to reinforce the notion that cheaper is simply better? ... more
Why Working with Diverse Employees and Vendors is Good for Your Business

Why Working with Diverse Employees and Vendors is Good for Your Business

Working with a diverse range of vendors and recruiting more diverse employees is important, both for the ways it can ... more
Will You Help Me With My Research?

Will You Help Me With My Research?

Can turnover intentions of millennial employees of insurance companies be predicted from their organizational commitment, organizational support, and job satisfaction? ... more
3 SEO Mistakes Agents Should Avoid

3 SEO Mistakes Agents Should Avoid

SEO is how you get more visitors to your site without paying for ads. For success, avoid choosing quantity over ... more
How Artificial Intelligence and Machine Learning Can Help Insurers

How Artificial Intelligence and Machine Learning Can Help Insurers

Adopting Artificial Intelligence and Machine Learning will give you the advantage over your competition no matter which insurance vertical you're ... more
Creating Content for Your Agency's Blog

Creating Content for Your Agency’s Blog

Creating content for your agency’s blog consistently and regularly gives existing and potential customers a reason to return to your ... more
Insurance C-Suite Take on Results Driven Technology: Invest to Stay Ahead

Insurance C-Suite Take on Results Driven Technology: Invest to Stay Ahead

Learn what insurance industry executives have done, are doing and need to do to thrive and survive in the face ... more