There is one sneaky personality characteristic key to improving your marketing ROI that all the greatest marketers have in common: humility.
You’ve no doubt heard of binge drinking and eating, but have you heard of binge working. Being a binge worker is not the same as being a workaholic.
It will not be insurtechs that destroy the traditional insurance industry. Rather, it will be a complete lack of urgency in regards to customer experience.
Attention is the currency of the Internet and there is work we must do now to ensure we attract the attention we need 3, 5 or even 10 years from now.
Insurance customer retention is the lifeblood of independent insurance agencies. However, in the modern marketplace, improving retention rates is hard work.
The only way we can improve retention is to track insurance customer loyalty before our clients leave. Here are four ways to do it…