Category: Insurance Business

seth godin adoption curve

Why Independent Insurance Agents Might be Too Far Behind (and 5 Actions to Catch Up)

In the digital marketplace, customer experience reigns supreme, but is the independent insurance agent too far behind. Here are 5 ... more
Appetite Engine

The Appetite Engine: How to Write More of the Business You Want

The Appetite Engine: Because we know successful independent insurance agents are fueled, not just by more referrals, but by more ... more
Fighting Wildfires With Squirt Guns

Fighting Wildfires with Squirt Guns

This is a critical time for our industry. The wildfire is burning. We must put down our squirt guns and ... more
insurance shoppers switching

Why Aren't Insurance Shoppers Switching? Answer: We're All the Same

More insurance buyers are shopping their insurance every year, yet less insurance buyers are actually switching... Find out why ... more
agency management system

Why Young Agents Are the Key to Choosing an Agency Management System

Are you still running the original version of your agency management system? Learn why young agents are the key to ... more
Social Media Manager vs. CFO

Social Media Manager vs. CFO – Justifying the Cost of Social Media Campaigns

How to justify the cost of a social media marketing campaign. Pinning social media managers versus the CFO. How do ... more

Disaster Is Only A Click Away: Protect Your Online Assets With These Tips

When disaster is only a click away: What are you doing to protect your online assets? Let these tips guide ... more
The Digital Insurer

The Digital Insurer: Adapting to the Modern Insurance Consumer {Report}

Are you a digital insurer? We examine a new report from McKinsey & Company on adapting to the modern insurance ... more
online commercial insurance

Online Commercial Insurance: Embers to Conflagration

Small business owners are learning that purchasing personal insurance on-line isn't scary. This is spurring them to purchase commercial policies ... more
the business of insurance

Why the Business of Insurance Still Trumps the Marketing of Insurance

It's easy to let the fast-paced nature of modern business overwhelm. Today we learn why the business of insurance still ... more
Why is State Farm Winning the Insurance Branding Game YouTube

Why Is State Farm Winning the Insurance Branding Game?

Why is State Farm winning the insurance branding game? That was the question posed to me at a recent Young ... more
why dont millennials buy from independent insurance agents

Why Don’t Millennials Buy From Independent Insurance Agents?

Why don't millennials buy from independent insurance agents? On the IA Today we dive into a few misconceptions about why ... more