Category: Insurance Business

Is Your Email Address Killing Your Brand-

Is Your Email Address Killing Your Brand?

The email address (and email marketing service) used by your agency can have an enormous impact in brand value. Here's ... more
perfect is boring

Perfect is Boring

We should not aspire to be perfect. Perfect is boring. This is doubly true when it comes to our brand ... more
Stop Thinking About Everything Than Can Go Wrong

The Failure Culture: Stop Thinking About Everything That Can Go Wrong and Jump

Failure doesn't have to be forever. Use the sales, marketing and customer experience departments to test new actions and grow ... more
agency nation lessons learned

Behind the Scenes of Agency Nation: 3 Hard Lessons Learned

What we're doing here at Agency Nation is pretty amazing. We've learned some hard lessons growing this community. Here are ... more
leadership independent insuranc industry

Only Through Leadership Does the Independent Insurance Industry Thrive

Having just attended the Big I National Leadership Conference, here are few of my observations on what this conference means ... more
insurance industry disruption

Insurance Industry Disruption: The New Normal Creates Launch Pad for Disruptors

There is a new normal in the way independent insurance agents do business. This new normal has created a launching ... more
A "Tail" of Customer Experience

A "Tail" of Customer Experience

This story of customer experience ties our perceptions of the airline industry to the insurance industry and what we can ... more
mobile agency

Mobile Agency "Must Do's" for Independent Insurance Agents

Are you building a mobile agency infrastructure which provides the customer experience the modern insurance buyer demands? You should be ... more
seth godin adoption curve

Why Independent Insurance Agents Might be Too Far Behind (and 5 Actions to Catch Up)

In the digital marketplace, customer experience reigns supreme, but is the independent insurance agent too far behind. Here are 5 ... more
Appetite Engine

The Appetite Engine: How to Write More of the Business You Want

The Appetite Engine: Because we know successful independent insurance agents are fueled, not just by more referrals, but by more ... more
Fighting Wildfires With Squirt Guns

Fighting Wildfires with Squirt Guns

This is a critical time for our industry. The wildfire is burning. We must put down our squirt guns and ... more
insurance shoppers switching

Why Aren't Insurance Shoppers Switching? Answer: We're All the Same

More insurance buyers are shopping their insurance every year, yet less insurance buyers are actually switching... Find out why ... more