Honestly, it should be as important as you can afford and maybe even a little more.
It’s not as tricky as you might think, but it will probably take longer than you want and shouldn’t be where you start.
It usually starts when you notice you’re not getting chances you never had to worry about before.
Just takes being crazy enough to hit the right speed and smart enough to find the right angle, the rest will take care of itself.
It might not be bad at all as long as you know exactly what you’re getting your agency into.