The truth is, it doesn’t really matter, the hardest part is pulling the trigger on how it’s going to get done.
It’s easy to do if you don’t think about the type of business you need to write to be somewhere else.
When they are it allows you to humanize insurance in a way no one else can.
When you do you’re able to more completely take advantage of what really works for you instead of what everyone else thinks should.
Starts by making sure the main goal is to drive new business by attracting people unfamiliar with your agency.
Simply starts by not overthinking all the things you think you should be doing that actually never get done.