You’re able to start a conversation based on something much more than just insurance.
If not, you could miss a solid opportunity to put your competition out of businesses.
Might need to become something you do no matter what for it to really take hold in your agency.
If it does, then you make it a much easier decision for people who want to do business with you.
It all depends on where you want to go and how long of a trip you’re willing to take to get there?
That opportunity comes in the form of allowing clients to self-serve as much of the insurance experience as they want.