It starts by figuring out a way to bring consistent value to them in a way that makes their life easier.
The real answer is going to depend if you’re interested enough to find one that will.
Because insurance isn’t always the first thing someone wants to come and talk to you about.
There are certainly different opinions on what works best, the trick is figuring it out for your agency.
Because if it doesn’t, there’s a good chance you just got lucky and haven’t taken full advantage of its power.
There’s a good chance it will be very obvious from the start because things will be more difficult than nessacary.