Starts simply with your ability to find your absolute best clients a lot easier.
If you don’t then you’ll make it a lot harder to find the holes in your insurance game.
It just needs to be long enough to solve the whole problem so people can decide if they want you to help them.
It starts by making sure it can afford the most current table stakes customers set.
The truth is, it doesn’t really matter, the hardest part is pulling the trigger on how it’s going to get done.
It’s easy to do if you don’t think about the type of business you need to write to be somewhere else.