Conferencing in the New Normal!
The world has changed, again. This is not the first time, nor will it be the last and like everything else, we need to adapt to be successful. Here are my thoughts about conferencing in the new normal.
In his monthly column for Agency Nation, Vancouver based employee engagement and internal brand communications expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through trust.
On May 31, like many of you, I was looking forward descending on Nashville. Some of you will be old hands at this conference, and some will be brand new, like me, will be brand new to the Elevate Conference. Whatever your status, you were probably coming to be part of the learning, networking, and excitement.
In the world that we live in today, too many people are shying away from conferences. Claiming the expenses and time away from the office as reasons not to come, let alone the most recent Covid-19 thoughts, but as one who has been to a hundred or more conferences over the years, I can tell you, the ROI is worth it.
Yes, things may be a little different this year, it will be virtual, the format will change and we will not be able to meet friends face to face as easily, but none of this will sour the overall experience.
What it does is changes the dynamic and that can be as fun. . . if we let it.
We go to conferences to meet people and share ideas. Plain and simple. It is a way to find out who is doing what, what is new, and discovering new ideas and methodology. Whether online or in-person, this does not change. We want to engage and engage we will.
Virtual conferences are not what they used to be. We know have the technology, bandwidth and the social mindset to connect authentically online and create opportunities to listen to, understand and value each other. We can engage participants in meaningful ways and develop two-way communication that allows for deeper understanding and new ideas to be formed.
On top of that, you are meeting new people and creating new relationships. These people could be clients, vendors, or potential partners. They could fund your next big idea or introduce you to the right person who could make all the difference in the world.
Conferences are a time to reflect, engage, learn, communicate, and develop relationships. They are a time to bring a multitude of minds together so that the sum is greater than the sum of the parts, and possibilities can become a reality.
It is time to get away from the “every day” at the office and work on the business and yourself and not just be trapped by the minutia that surrounds all of us. It is time to re-establish old friendships and create new ones. But most importantly, conferences are a time to ponder, what’s next?
That may be the single best reason to invest the time and the money to go to conferences. To see what can be and understand how to incorporate new ideas, technology, and systems into current practices to make things better, not only for the people inside the company but for the customers you serve. To find new and more effective ways to engage with your specific audiences and provide them with a customer experience that develops increased loyalty and, in turn, profits.
Why do you go to conferences? Why do you bring your teams with you? What are the specific benefits that drive you to take time away from daily office responsibilities and invest in learning year after year? Will you inspire a new employee and reinvigorate current ones? Will you teach them something new that can make your company more profitable or productive? Will you learn how to be a better leader and create opportunities for those around you to grow?
All of this awaits you.
I cannot wait to digitally meet each one of you at Elevate 2020.
Ben Baker wants to help you engage, retain, and grow your most valuable asset … your employees. He provides workshops and consulting to enable staff to understand, codify, and communicate their value effectively internally and externally and Retain Employees Through Leadership. The author of Powerful Personal Brands: A Hands-On Guide to Understanding Yours and the host of the IHEART Radio syndicated YourLIVINGBrand.live show, he writes extensively on leadership, brand, and internal communication strategy.
Our COMPLIMENTARY ONLINE COURSE is now available: “KNOW – LIKE – TRUST! How to Develop Your Personal Brand” CLICK HERE to access the course
My name is Ben Baker and I am the President of Your Brand Marketing, an internal communications consultancy focusing on developing leaders, engaging, retaining and growing employees and developing champions for your brand.
Your Brand Marketing helps companies communicate effectively INSIDE the company. It is our mission to work with B2B companies to help them engage, retain and grow their most valuable assets. . . their employees. We do this through helping create better leaders, effectively developing and telling their brand story and building champions of the brand who deliver exceptional customer experience. A brand is only as valuable as its most unhappy employee on their worst day and every employee lost costs $100k to replace. We help change that through consulting with our clients, developing and implementing solutions and workshops and keynote addresses that help shape and change brands for the better!
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