Or more importantly, what do you do when you get there?

Yesterday I hung out with the little guy and kept an eye on the final stages of a basement finishing project. Today it’s a get-together with the neighbors.

I was having a conversation with a new insurance friend this week, who lives reasonably close to some serious imminent industry action.

I was surprised at the level of convincing that was needed to understand the opportunity happening so close.

I’ve come to realize my default mode is a little different than most, however there’s nothing more exciting than showing up somewhere you’re not sure you should be.

That uncertainty signals opportunity.

Opportunity that expands comfort zones and summons social anxiety.

It should be embraced, celebrated even.

It means you’ve found something worth doing.

The only thing you have to do is turn that nervous fear into nervous excitement.

If you’re asking yourself, “should I go?” That means you (probably) absolutely should.

What’s the worse that can happen, you waste or day or two of your life standing in a corner not talking to anyone?.

Let’s be honest, you’ve wasted entire days on less. Netflix knows.

These are the physical bets you have to place on yourself every so often to refuel the tank and put some accountability on the line.

If you even mildly know someone else who’ll be there, reach out. They’re trying to avoid that same awkward corner.

Just like misery, awkwardness loves company.

Of course, there’s the type of showing up you might have learned coming into the business.

That is, you show up to the same events, see the same people and have the same conversations.

Year, after year, after year.’


That type of showing up only hardens your current location.

Even in some cases come at a pretty expensive opportunity cost.

The other crazy thing is, rarely does showing up have anything to do with learning from someone talking on a stage.

Once you’re there you have to keep finding ways to show up.

At dinner.

Between sessions.

In the gym.

Before anyone’s there.

After they all left.

It’s everything that happens between the blocks of time someone’s telling you where to be that you’ll remember.

Those memories should translate into new opportunities with the people you can’t forget.

Can you show up for them when they need you.

Can you show up for the thing you said you were going to do?

One of the major reasons you’re not there is because you don’t think you belong.

That you’re not part of the club.

And weren’t personally invited.

The big secret is, no one was.

It started because all the awkward corners were filled and everyone realized that you were just like them.

See you out there and enjoy your Sunday.


P.S. Yes, I did read Ashley Fitzsimmions’ article this week and yes I think you need to do both.

On Agency Nation This Week


That Feeling When It Works (ANS)

The Truth About Video Proposals (IIYW)

Don’t Waste Your First Two Years (IIYW)

Faster Information Creates More Value (ANS)


Google Rises From It’s Insurance Ashes

Have You Seen Your Job Lately?


Ericson Insurance Advisors (The Independent Agent: Reimagined)

Reimagining the Independent Insurance Agent (The Show)

How Does Your Customer Experience Sound? (The Giangola Effect)

How to Find the Best Mentor (Front Roe)

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