It’s only going to get you into more trouble the longer you let it happen.

Yesterday was Easter with the in-laws and today is an unheard of Easter Sunday at home with just the five of us.

There seems to be a rash of these types of conversations that breakout every six months or so.

At which point, I do what I’m about to do and write some version of “don’t you dare think about not talking about insurance on the internet.”

Here’s the thing, don’t get cute.

I mean, feel free to do the hair up nice and color coordinate your outfit, but don’t overthink it.

You know, by saying things like “I’m not sure if people want to hear me talk about coverages.”

Oh boy…

I don’t want you to take this the wrong way, but what else would they want to hear you (an insurance agent) talk about?

I can promise you it’s not your hypothesis of why Wheel of Fortune is a superior show to Jeopardy.

While there’s a time and a place for that debate, coverage is one of the only things you have any business talking about.

If you want me to try and make you feel better about it, they absolutely DON’T want to hear ANYONE talk about coverages.

Alright, I lied, now I’m going to make you feel better about it.

They HAVE to hear SOMEONE talk about coverages.

So it minds well be you.

Do it again.

And again.

And again.

Then, do it one more time.

If you’re still not sure you did it enough, do one you already did again but slightly different.

If we want to take this denial a level deeper, this also applies to the role(s) you may or may not serve in your agency.

If it’s your job to know that coverage better than anyone else than do it.

If you break out in hives at the thought of touching a policy, because it’s been so long, then stay away from it.

There’s nothing wrong with elevating yourself out of the business to drive the business.

If you think being the best tactician in the agency is the highest level of achievement, then you’ve built a building with pretty short ceilings.

If what you’re doing doesn’t make sense to a lot of people then that means you’re either way wrong or way right.

The more you embrace what you actually do, the more results you’ll be able to get.

Because I see too many agents not wanting to talk about what they do and not do enough of what they talk about.

The only thing that will happen is people will know who you are and what you do.

That doesn’t sound like anything worth denying.

See you out there and enjoy your Happy Easter Sunday.


P.S. Don’t forget after today this newsletter is only going to be available to the coolest of people who’ve subscribed here. Better do it right now before you’re not sure what to do with yourself next week without it.

P.P.S. Sydney wanted me to tell you about this free LIVE video proposal workshop she’s hosting on Tue. April 3rd at 2:30 CST. You should sign up if you’re interested in getting a 65% higher response rate on the proposals you send.

On Agency Nation This Week


Be Intentional With Your Insurance Career (ANS)

What is Agency Nation? (IIYW)

Why Marcus Sheridan Believes in Video Marketing (RHP)

Bring Value Without Asking (IIYW)

Ryan Walter on Leaders Following Leaders (RHP)

Let’s Make Insurance Simple (Part 1) (ANS)


What You Really Mean When You Say You’re “Too Busy”


Health + Hustle = For the Win (The Show)

Make Your Marketing Dreams Come True (The Giangola Effect)

He SOLD his Agency to Start Over ONLINE (Front Roe)

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