Is how silly pretending to be looks.

Yesterday was my daughter’s fifth birthday party. Today is up for grabs, with any luck a whole lot of nothing will be in order.

Let’s get this out of the way right off the bat, you’re probably wasting obscene amounts of opportunity waiting for ideal conditions.

Conditions which rarely happen.

10, 20 or 30 years ago you could get by waiting for them.

Now, so much happens in between them no one cares when they do come around.

In fact, they’ve gotten used to the imperfection and actually prefer it.

When you think about it, why wouldn’t they?

Pretending to be something you’re not isn’t very honest.

It’s hard to build trust when you don’t tell the truth.

Alright, fine.

Yes, this is a slightly exaggerated way to say, it’s okay to let your hair down.

It’s easy to see somethings wrong if you’re the only one still holding it up.

Because it’s the moments of imperfection that let everyone know you’re one of them.

I’m not sure if you knew that, but last time I checked no one was perfect.

Crazy right?

I know.

Once you allow yourself to accept that fact things start to get a lot easier and more interesting.

Not handling your agency’s image with sterile surgical gloves opens you up to a whole new world of relatability.

And who doesn’t’ want to be related to?

It makes you feel all warm and fuzzy inside.

The reason perfection was allowed and often chased in the past was because the cost of doing anything less was substantial.

It felt like the right thing to do to get your money’s worth.

Now that cost doesn’t exist and the tools to create it are ubiquitous.

You’ve got nothing to lose.

It’s made imperfect, perfect.

Real quick, don’t confuse imperfection with sloppy.

There’s a pretty big difference between having messed up hair in a video and screwing up a coverage detail.

Now that I think of it, the word you hear tossed around the most having this conversation is authenticity.

It’s an alright word that kinda does the job, but still leaves a little on the table.

Of course you’re trying to be authentic.

You want to keep it real. I’m pretty sure that’s not an acceptable thing to say anymore…

But your hesitations need be shorter and less frequent.

I know this might be bad advice.

It’s hard to be imperfectly perfect.

How do you know where to draw the line?

I don’t think you do.

I think you get to draw it a crooked as you want and erase it as many times as you need.

The only thing you can’t do is not draw it at all because you’re afraid to mess it up.

See you out there any enjoy your Sunday.


On Agency Nation This Week


Are You Interesting Without Insurance (ANS)

Should You Sell Enough to Stay Sharp? (IIYW)

Should You Get a Better Deal? (IIYW)

Are Your Videos Focused Enough? (ANS)


A Technology Checklist for a Smarter Sales Process


3 Leadership Lessons from Agent 2021 & Gary Vaynerchuk (The Show)

We’re Getting Better, Together (The Giangola Effect)

Why I Might Go Back to Agent 2021 (Front Roe)

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