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It’s easy to dismiss and even easier to want to control, but given the proper freedom can be effective.
That’s really the default reaction most people have when it comes to allowing personal brands to develop inside an agency.
Those concerns are usually masked in the form of Facebook pages and separate websites.
However, if properly supported and coordinated your agency can take advantage of the most relevant prospecting real estate.
That’s a question I answer today as we look at “a problem” one agency is having deciding what to with agent’s and their Facebook pages.