What Happens When You Get Tolerance Instead of Acceptance?
It only becomes a matter of time before your innovative idea generates enough friction for someone to not care.
More often than not, this is the reaction you receive anytime you try to do something different too long.
Because as soon as it gets in the way of something more important what little acceptance you had gets tossed out the window.
It’s in those moments you’re quietly being conditioned to play it safe and limit the necessary chances your agency needs to take.
That’s what I talk to Chase Reeves, of Bag Works, about his battle of acceptance vs. tolerance.
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