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This is actually the best way to understand the difference between an effective Facebook or YouTube video strategy.
If you don’t take the time to think about how, when and why someone is coming across your video and what they might want to do when they’re done, now would be a good time to start.
It’s those intentions that will help you craft the perfect message to be found at the perfect time for someone to take the perfect action.
That’s what I talk to Ryan Sautman, of Just4You Insurance, about as he retells tales of making people miss him.