Direct and captive writers are creating negative categorizations of independent agents in the minds of insurance consumers.
On this episode of Agency Nation Radio, we discuss how independent agents can fight back and take control of their future in the modern marketplace.
We do this using a recent blog post by Seth Godin, Crossing the Awareness Threshold, as a framework.
In this post, Seth outlines the seven step process for “locking in” consumer opinion:
- Have an opinion
- Have a new opinion
- Have shared that opinion and are, thus, locked in
Marty and I use this process in context with the new insurance consumer journey.
It’s time for independent agents to take back the categorization in which they’re placed by insurance consumers. This starts and ends with marketing.
The future of insurance consumer awareness quite literally depends on it.
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