If you’re struggling with consistency in your content, you’re probably wasting a lot of effort and energy trying to figure out what to create, when.

Yesterday was the little guy’s big first birthday celebration. Today, it’s my daughter’s pre-school Christmas program.

There’s no need to reinvent the wheel every time.

Decide on a format then set a frequency.

That’s it.

Rinse and repeat.

Rinse and repeat.

Rinse and repeat.

Every day.

Every week.

Every month.

There’s so many other challenges starting and maintaining content consistency, your format and frequency should rarely be one of them.

They rarely should get in your way because they rarely need to change.

You should be spending most of your time crafting and refining your message.

What does that actually look like?

First, define the type of content you’re going to create.

Video, audio or written content.

From there, define the format of your desired medium(s).

Then, the only thing that’s left is is to decide how often it’s all going to happen.

Let’s go even a little deeper.

Let’s say you want to write blog posts and make videos.

Great. That seems like a pretty smart idea.

Now you need to answer the questions “what kind of blogs am I going to write?” and “what kind of videos am I going to create?”

Now we’re getting somewhere.

Let’s say you want to write, best of, VS. and review blog posts and you want to make talking head and tutorial style videos.

I mean, I’m getting excited for you at this point.

Your format is set.

The only thing that’s left is to decide how often it’s all going to happen.

Let’s say, because you might just be getting started on your content journey, you are going to post twice a week.

You think it might be a good idea to use your blog post as a script/outline for your video.

That’s really smart and efficient.

Because you decided to do that, it will be a little easier to sneak in two posts a week that actually end up being four pieces of content.

Now that you know what is happening when, your only job is to do it.

Alright fine, of course that’s easier said than done.

Let’s go really deep.

If you’re posting two days a week and you decided that you want those days to be Tuesday and Thursday, here’s what you need to do to pull it off.

Either on Friday or Monday you’re going to write your first blog post. You’re not going to waste time on multiple drafts, you’re going to write it once and be done.

If you want (or need) someone else to give it a once over, they should be ready to read your work at the same time each week.

That means if you spend the first hour of your day writing the post, your “editor” should have it by 9:00 or 10:00 a.m. every Monday morning.

They should also be expected to provide you with feedback (maybe approval) within the hour.

That way you can spend the first 30 minutes after lunch recording the video and then the next hour or two editing.

Then it’s just a matter of putting on the finishing touches and queuing it up for publishing the following day.

That can happen immediately after completion or you can use the last 30-45 minutes of your day to schedule your content shipment.

Note: Pay extra attention to when your brain is the most active on the topic and use that time to write your headline.

This is what every Monday and Wednesday should look like, if you’re going to consistently execute your twice a week strategy.

Before you take this example to literal, the days and time of the week can be whatever you want, but the lead time should always stay the same.

Now the only thing left is to actually do it.

See you out there and enjoy your Sunday.


On Agency Nation This Week


Make Business Come In Faster (IIYW)

How Quick Does Your Process Get The Ball Rolling? (IIYW)

The Power of Community as Accountability #5AMClub (ANS)


The Power of Over Communication in an Independent Insurance Agency

An Insurance Agents Guide to YouTube for Effective Video Marketing


How to hire the perfect insurance professional – The Show

The Secret to Better Insurance Videos – The Giangola Effect

What I’ve Learned From 67 Speaking Gigs… – Front Roe

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