Learn to Engage More Millennial Customers Online

Liberty Mutual and Safeco Insurance’s Agent for the Future™ website exists to help independent insurance agents thrive now and in the future.

We recently surveyed 2,800 insurance customers – including 1,600 millennials – to learn how millennials view insurance and how they make purchasing decisions. One of our key findings was that millennials are more likely than older generations to learn about and choose insurance agents through digital channels. In fact, when we talked to millennials who don’t currently use an agent, 79% of them said they could see themselves learning about an agent through digital engagement.

Millennial customers are also likely to use digital channels – such as online accounts, mobile apps, and texting – for service interactions. Liberty Mutual consumer research found that 96% of millennials used at least one digital channel, and half used four or more.

At Agent for the Future, we believe independent insurance agents offer millennial customers the ease, choice and advice need to make wise insurance decisions. Drawing from our research, we put together a set of resources to help independent agents elevate their digital engagement to more effectively attract and serve millennial customers.

Visit our website to read the full report on how to engage millennial insurance consumers online, view the infographic with key stats about how millennials use digital channels, take our quiz to see how your agency stacks up online, and learn practical tips about how to take your agency’s online presence to the next level.

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