Sometimes you can’t see it until it’s too late.
But seeing it at all is the only thing that will keep you from finding more.
Just because your agency can do something, doesn’t mean it always should.
That might be the hardest part resisting a niche regardless of how right or wrong it ends up being.
That’s what I talk with Mike Crowley, of Crowley Insurance, about as he comes to grips with his.
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