The Secret to Building an Insurance Agency From Scratch with Eric Narcisco – ANR78

by | May 1, 2017

eric narcisco

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How do you build an independent insurance agency from scratch?

Some of you reading this article have actually done it. But most likely, the day your agency opened it’s doors for the first time was long before the digital marketplace existed.

Could you build your agency to what is today, from scratch, the same way you did it 40 years ago? 30 years ago? Even 20 years ago?

I’m guessing the answer is no.

In this episode of Agency Nation Radio we’re joined by Eric Narcisco, founder and president of Effective Coverage, a national renters insurance agency thriving in the digital marketplace.

Having taken nothing more than a small private seed round capital raise, Eric has bootstrapped Effective Coverage to more than 50,000 policies sold in less than 7 years.

He launched Effective Coverage with one of your Elevate 2017 Platinum Sponsors, Travelers Insurance.

How did he do it?

In part by staying laser focused on the renters insurance niche. You can read about his niche branding strategy in this guest post he wrote here on Agency Nation: Niche Branding: 5 Lessons From an InsurTech Startup that Made It.

Maybe even more important however, was Eric’s sheer determination to not allow the laggard technology culture within the insurance industry to slow him down.

The result, Eric built his own proprietary agency management and proof of insurance tracking system.

By building creating his own technology solution, Eric has given Effective Coverage an unmatched competitive advantage.

This episode is a piece of that story…

You can connect with Eric on LinkedIn here.

Want to hear more from Eric Narcisco? Want to meet Eric in person?

Get your ticket to Elevate 2017 and hear Eric live on the Elevate stage!

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Support the Platinum Sponsors Helping Make Elevate 2017 a Happen

Travelers Insurance

travelers insuranceIn an uncertain world, Travelers is an insurance leader, committed to keeping pace with the ever-changing needs of our customers, and anticipating their needs for the future. There is no stronger testament to our dedication to protecting customers from loss than our continued innovation and ability to transform our industry.

In fact, from the first ever auto and space travel policies and hybrid car discount, to the 2009 founding of The Travelers Institute for public policy, our history of advancements has propelled our company—and our industry—towards ever higher standards for customers.

Travelers is a company that works hard at the science of what we do: we analyze information, process perspectives and measure results to create the best combination of products and services.

We work equally hard at customer service and how we interact with the people whom we do business. Over the years, we’ve strived to earn our customer’s loyalty by continually improving our abilities to listen and respond to their needs.

Click here to learn more about Travelers Insurance.


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Thank you,

Ryan Hanley

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