Hi, my name is Ashley.
I’ve been networking for three years.
It started out very innocent, however has taken me to a place I never thought I’d be.
I’ve been called a lot of things over my 29 years on earth. But ‘hypocrite’ hasn’t been one. Until right now. Because I’m going to call myself one. I’m a hypocrite. Here’s why.
In almost every single article I write I mention the power of connections.
It’s important to make connections within the insurance industry for a multitude of reasons.
The connections you make can help open doors. They can help motivate you. They can help educate you. Mentor you.
Basically, make you an all-around better agent.
The Power of Connections
Two years ago – had you asked me if I thought I’d be asked to go to Vail to speak in front of a group about millennials in the insurance industry, be a director on my state association’s board
or hey, even writing this article for Agency Nation – I would have laughed.
At that point in time, I didn’t know the power of connections or all the positives that can come from them.
Here’s why I’m a hypocrite: Your connections can get out of control and actually start to detract from your work.
All the requests.
The new friends.
The new groups online.
People communicating with you on every platform possible.
Your name getting out there.
And then slowly your work starts piling up.
When Enough is Enough
You get stressed. You follow the groups online and see that you’re not keeping up with the latest trends in the insurance industry.
Videos. Drones. Podcasts. Conferences. Names you should know. People you should be following. This stresses you out.
You stay at work late to try and catch up on your work and do some content planning because you haven’t been consistent enough with it, you tell yourself.
You then start waking up later because you’re tired from being up late. You’re miserable. And then it happens. It’s all getting to be too much.
The Tipping Point
You realize something needs to change.
I’m going to tell you something that’s going to be a little harsh: Do your job.
Your job is to be an insurance agent first.
Don’t forget that.
Don’t lose sight of that.
We have a pretty awesome job. We protect people. We put their lives back together after a disaster. We are there for them. By getting lost in all the other things that call our names –
LinkedIn, Facebook, Twitter, etc – we are doing our clients a disservice.
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Here’s What I Did
I started forcing myself to get back on track with waking up earlier. No more harassment from the 5am club for over sleeping.
I get into the officer earlier and start catching up on my work to get back on track.
It’s amazing how much more productive you can be when it’s quiet.
This next step is the important one: you need to either turn your notifications off from groups that you’re in on Facebook or unfollow them.
I’m not saying leave them – some of the groups really are helpful when you have a question. But the constant chatter in those groups can be very distracting.
You don’t need to be the superhero that answers every single question posted or gives an opinion on every single topic written about.
Figure it Out
I’m still a big advocate for making connections. I’m not saying stop completely. But what I’ve learned is that you need to find your tribe.
Find the people that are important to you and cultivate those relationships.
Don’t spread yourself too thin.
There are some really amazing agents out there that have learned to balance the whole adulating/running a business/ vlogging/ you name it scene.
And I am so proud to call some of those amazing agents my friends. And I will continue to encourage each and every one of them to keep crushing it and keep putting out content that is educational and informative.
The need and the benefits to staying connected are there. Just remember that the connections need to keep you in your business and enhance it – not detract from it.