Most insurance agents are aware of the marketing potential with social media platforms. Unfortunately, most miss the full potential of these platforms by focusing on written content over video content.
Whether you are camera shy or you don’t think you have the right equipment, the power of social media video content is too big to ignore.
When I was an agent, I built the majority of my book of business on video content.
Creating videos for social media is easier than you think.
An iPhone can record HD videos and sits in your pocket all day long. If you’re looking to go bigger, a quality DSLR camera, microphone, and tripod can be had at Best Buy for under a thousand bucks altogether.
In fact, you can outsource the entire process of video production – however, it will cost more than filming the videos yourself.
Before you decide if video marketing isn’t right for you, take a look at the following statistics and see if you don’t have a change of heart.
13 Facts About Social Media Video That Will Blow Your Mind
Video marketing presents an incredible opportunity for insurance agents to generate more leads and grow awareness for their agency – and we’ve got 13 facts to show you why.
1. 1/3 of all online activity is spent watching video content
Considering the vast amount of options online, anything that accounts for 33% of online activity should be on your radar if you’re using digital marketing to promote your agency.
2. More video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years
We no longer have to rely on media gatekeepers to get exposure with our target clients. More and more businesses, many of which are insurance agencies, are proving that we now have the ability to control the media by creating it ourselves.
Television ratings are declining and online video consumption is rising because people prefer real content from real people.
That’s also why you don’t have to worry about studio-level production with your videos.
[tweet_box design=”default” float=”none”]Prospects care more about you, your agency and what you have to say than video production quality.[/tweet_box]
3. 80% of users recall a video ad they viewed in the past 30 days
Video engages more senses than text does, making it much easier to remember. Maintaining top-of-mind awareness is crucial for marketing your agency and video makes doing so much easier.
4. Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words
They say a picture is worth a thousand words – well, apparently a video is worth millions. Video is simply far more effective than text for marketing.
As an insurance agent who wants to be a thought leader in the industry, video allows you to deliver your message further in far less time than it takes with written content.
5. Facebook sees 8 billion average daily video views from 500 million users
While YouTube is still the preferred video marketing platform, Facebook is quickly gaining market share – especially with the addition of Facebook Live.
Rather than sharing your YouTube videos on Facebook, you will see more engagement when you upload your videos directly to Facebook as native content.
6. YouTube reports video consumption rises 100% every year
Video consumption is steadily rising, meaning it’s only a matter of time before every insurance agency is expected to produce video content.
If you have your doubts, just ask veteran agents about the initial resistance to email marketing and later to social media marketing – the agents who jump on the trend earlier enjoy the biggest rewards.
7. U.S. adults spend an average of 1 hour and 16 minutes each day watching video on digital devices
If your average prospect is watching over an hour of video content per day, surely there’s enough room for them to watch one of your videos.
8. 92% of mobile video consumers share videos with others
The true power of social media is the word of mouth advertising it creates. How many times have we seen a viral social media post cause a business to see exponential growth?
If you want your social content to get shared more, video is the best format.
9. Enjoyment of video ads increases purchase intent by 97% and brand association by 139%
When you advertise with video, the production quality does need to be higher than your average YouTube video.
However, as the data shows, a good video ad has incredible ROI potential.
10. Combining video with full page ads boosts engagement by 22%
Whenever given the option, many prospects prefer to watch a video than read the content in an ad or on a sales page.
Video also increases the amount of time a person spends viewing your ad, exposing them to your marketing message for longer.
This page could easily be a landing page for a line of business on your agency website.
11. 90% of users say product videos are helpful in the decision process
If you only create one type of video, it should be a video explaining the services you offer as an insurance agent.
Not only will it help your prospective clients better understand your agency, they’ll also get to know you better, making your agency more personable.
Plus, the facts speak for themselves – video is helpful to 90% of your prospects!
This product video has helped agents better understand TrustedChoice.com and helped increase sign up rate:
12. Video in an email results in 200-300% increase in click-through rates
Videos seem to increase the effectiveness of virtually every marketing tactic, so it only makes sense that video content can improve your email marketing.
13. Including video on a landing page can increase conversion rates by 80%
By now it’s no surprise to you that video is engaging, but ultimately the goal of all marketing activities is to grow your agency.
Video is proven to directly increase conversion rates on landing pages – meaning you could generate more leads and close more sales with one video.
Video also works well in helping to educate current clients and increase retention.
Here is a video from the TrustedChoice.com “Help Desk” subscribers to our Advantage Referral Program can use to optimize their TrustedChoice.com Profile:
Seeing the massive amounts of video content published every day, you might be tempted to think there is too much competition.
Fortunately, this couldn’t be further from the truth.
Businesses in general, and especially insurance agents, are not producing enough video content!
As we see the rise of Snapchat, Facebook Live, Periscope, and Instagram videos, it’s clear that video marketing is here to stay for a long time and the demand is only increasing.
Now is the time to get your agency onboard with video so you can stop reading about these impressive social media video facts and start seeing them firsthand with your own agency.
P.S. Want to “Level-up” your digital marketing skills? Then you need attend Agency Nation Elevate 2017, our first live conference.