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All you’re doing is showing people how little you care about what’s really important.

Instead, educate your client to a better experience so they don’t have to worry about taking every last dollar on the table.

Understanding the value as it relates to the savings is a service that can be hard to come by.

It’s also an experience that agents are sometimes strangely afraid to provide.

That’s what I talk to Billy Van Jura, of Stissing Insurance, about his discipline to explain value.

P.S. Learn what else you can sell on instead of savings here.

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