Let’s face it as an agent, you have to get creative when it comes to building a business, so that you can stand out as the #1 person that people will come to for their insurance needs.
While being under the microscope might seem intimidating, a small business that shares its community outreach creates a positive image on social media.
In the new research report from Liberty Mutual and Safeco’s Agent for the Future, 28 percent of millennials said social media engagement impacted their decision to choose one agent over another.
Meet Dshanya Reese! She is the Brand Marketing Manager for Watkins Insurance Group out of Austin Texas. Here is a great article she wrote on Video Marketing trends for 2020.
It’s certainly something that’s not easy to do inside a family agency that has other ideas in mind.