Tough Love, Every Insurance Agency Leader, Needs to Hear!

In this episode of the Age of Indiependence podcast, host Katlyn Eggar interviews Dr. Billy Williams, Ph.D., CEO of the Williams Family Investment Group, and the President of Inspire a Nation Business Mentoring. Dr. Billy talks about how to successfully grow your agency and the three emotions that stop agencies from growing, the four types of discipline, and the significance of understanding the S4TS model.

Episode Highlights:

  • Katlyn introduces Dr. Billy Williams. (1:19)
  • Billy shares that he’s a retired army, and 21 years after serving in the military, he took a Ph.D. in finance. (2:18)
  • Billy mentions what made him leave Allstate after 4 years, was because they were not allowed inside to open an agency, and they were only selling outside. (04:07)
  • Billy shares that he opened his first independent agency in April 2008, and today, they have more than 160 agencies under the Williams Family Investment Group, $1.2 billion in premium, and more than 2,000 members at Inspire a Nation Business Mentoring. (05:06)
  • Billy mentions that when you’re getting ready to grow, they have a mentor that you can attend and they are not part of your ownership, but they will teach you how to grow. But if you decide to grow bigger and you want a team of people to help you in growing bigger, take a look at investing. (11:34)
  • Billy mentions the main issue that stops agencies from growing is unmanaged emotions. (12:50)
  • Billy shares the three types of unmanaged emotions and those are mental, physical, and purely emotional. (13:04)
  • Billy mentions that ego is what we do, arrogance is what we refuse to do, and our insecurities are based on our history. (14:05)
  • Billy shares the four types of discipline and those are self-discipline, accountability, automation and technology, and outsourcing. (16:23)
  • Billy explains the S4TS model that they teach and live by, at Williams Family Investment Group and Inspire a Nation Business Mentoring. (20:13)
  • Billy shares that there are only 14 tasks, every week in an agency. (24:47)
  • Billy mentions that you shouldn’t implement a process in your agency unless you’ve placed the tools and automation in place before, bringing it to your people. (26:56)
  • Billy shares that he finished his Ph.D. in 2002. Therefore, it took him 20 years to become Dr. Williams. (34:57)
  • Billy mentions that KPIs are not results. Because KPIs produce results. (36:21)
  • Billy shares that as an insurance agency owner, they only have three jobs. It’s hiring, training, and accountability. (40:32)

Key Quotes:

  • “I always knew insurance was viable. Once I started doing my deep research, I realized nothing in this country moves without insurance. So, it was almost a recession-proof industry. So I took the processes, the training, and everything that I’ve done in the military. And I said how do I convert this over into the insurance world.” – Dr. Billy Williams
  • “You don’t take the time to create wealth, then all of your time is spent fighting off poverty, and there are a lot of agents that are like I said, they’re decaying on the inside, they look great on the outside. And that’s because they’re fighting off poverty every day, they’re not actually creating wealth, because they never set aside time.” – Dr. Billy Williams
  • “No one cares how long it takes you to become good at what you do. You just have to always work toward being good. The problem is they focus on the outcome more than the process.” – Dr. Billy Williams

“What does real success in the insurance industry look like? It’s like a freedom thing. So, you can be making a lot of money. But if you don’t even have an hour to spend with your family, you’re not really as successful as you could be.” – Dr. Billy Williams

Get the good stuff

Get regular hits of insurance inspiration delivered to your inbox.

Meet the Nation

They are the trail-blazers and the member supporters who selflessly share all they have learned with our community. Say hey to the fam and check out their contributions to Agency Nation!
Share This