The money is in search engine marketing.
Today we’re going to discuss how to use Local SEO to grow your business.
No longer is the default practice for insurance buyers to pick the phone and call their local agent when a problem with their insurance arises. Instead the modern insurance consumer turn to Internet (but essentially Google).
In 2012 JD Power reported 73 percent of all insurance buyers went online at some point in the buying process to research their decision. Since then I’ve seen numbers as high as 87 percent. The point is, insurance buyers across the spectrum of risks and lines of business are going online to educate themselves about their decision.
The purpose of Local SEO is ensure that when insurance buyers in your local market begin researching their decision, that research is taking place on your website.
Good Local SEO Will Grow Your Business
…and building out a good Local SEO strategy is not difficult (or at least it doesn’t have to be).
That why we created The Complete Guide to Local SEO for Insurance Agents, a step-by-step guide to local search engine optimization for your insurance agency.
But there is no doubt, at first pass, taking on Local SEO can be a daunting task.
That’s why we created the infographic below to help you better understand how to implement a successful Local SEO strategy.
If you would like add this infographic to your own website, copy the embed code below:
Here’s to showing up higher in local search!
Thank you and good luck,