So, you have a website. Awesome.

Do you know why people visit it? Or how many people do? How about how many people are dropping out of your quote funnel before hitting the “Submit” button?

Or even – what your ROI is?

Being able to measure your website is the key to figuring out whether you’re wasting thousands or making millions. Ok – millions might be stretching it, but you get my point.

That’s where Google Analytics can help.

Google, in all their genius, has created one of the most brilliant tools on the interwebs – for free.

The only problem is – Googler genius exploded into this tool. They tried to make it do anything and everything. Great for someone who has hours to spend on it; frustrating for someone who has a life.

However, as complicated as it can be; there are also simple ways to use it.

Here are 3 simple ways you can use Google Analytics in your business:

1. Get To Know Your Audience

The Audience Tab is a great way to understand a little bit more about who your audience is.

What if your audience is primarily mobile-users? You might think about investing in better mobile optimization.

Are most of the people visiting your site repeat customers? Sounds like it might be time to look into some digital marketing strategies to drive new traffic to your quote page.

SEE ALSO: No One Buys Insurance on Social Media (and that’s OK)

2. Determine Which Channels are Most Effective

The Acquisition Tab will tell you which channels are sending the most visitors to your website – and which ones are sending none at all.

What if most of the people visiting your site are coming from Bing, but you’ve only optimized your site for Google?

What if social media isn’t driving as much traffic as you thought? Or – what if it’s not the kind of traffic you want (aka leads)?

SEE ALSO: Insurance Digital Marketing: How to Stand Out and Attract the Modern Insurance Consumer

3. Determine What Content Is Most Important

The Behavior Tab basically tells you how people are interacting with your site – and consequently, what parts/pages are the most popular.

Which quoting forms/pages are the most popular?

Are your most of your visitors completing the quoting form or just starting it and leaving?

When you first set-up Google Analytics on your site, let it collect data for about a month (or a few) before making any sweeping changes.

SEE ALSO: How to Master Content Curation in Five Easy Steps

To Conclude

Nobody likes to waste money.

Even worse – nobody likes to be in the dark about whether they’re wasting money.

Turning on Google Analytics is flipping that “I don’t know” switch.

What makes this even sweeter? You can measure your website expenses for free.

So, if you’re serious about checking on your online investment, get started here.

Until next time,

-Syd

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