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It’s certainly a possibility you shouldn’t underestimate.
The faster and easier things get the hard it becomes for you to add value.
Of course, there’s plenty there, but you have to be looking in the right places to find it.
Otherwise you’ll be left by yourself having a conversation no one is willing or interested to have.
That’s what I talked with Justin Fowler, Founder of Ninja Rater, about his fear of going direct.