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If you’re not, you just might be a fancy order taker.

This is definitely the thing we like to call ourselves the most but the first thing we throw out the window.

True “risk management” involves actually making recommendations that might not always work out.

It’s that last part that usually stops most risk managing dead in it’s tracks.

That’s what I talk to my longtime friend Brent Kelly, Executive Coach for the Sitkins Group, about as he tells you how to be one.

P.S. You will really manage your risk not screwing up your marketing by checking out Agency Nation University.

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